WHO CERTIFIES THE BEEF AS CHEETAH COUNTRY?
The Cheetah Conservation Fund (CCF) is an international NGO dedicated to the long-term survival of the cheetah. The Cheetah Country brand name is legally trademarked by CCF in the European Union, South Africa and Namibia. The CCF has a legal agreement with the Conservancies Association of Namibia (CANAM) to be the certifying agency. CANAM is a representative organization that works closely with farmers in Namibia. For more details see eco-label certification.

HOW DO I KNOW THATCHEETAH COUNTRYBEEF IS RAISED WITHOUTHARM TO CHEETAHS?
CCF also has a legal agreement with CANAM to be the monitoring agency for Cheetah Country Beef. CANAM monitors Cheetah Country farmers from the ground up. First, farmers are monitored by fellow Cheetah Country farmers neighboring their farm. Second, farmers are monitored by their individual conservancy board members through quarterly meetings and random farm visits. CANAM board members will make sure the first two steps are followed. If a dispute is raised, a board consisting of members of CCF, CANAM and The Meat Board of Namibia will hear the case and make a final decision. If a farmer is found not following the Cheetah Country criteria they will be removed from the eco-label immediately. For more details see eco-label credibility.

HOW DO CHEETAH COUNTRYFARMERS KEEPCHEETAHS FROM KILLING THEIR CATTLE?
Cheetahs much prefer wildlife (duiker, steenbok, warthogs, etc.) to livestock. Rarely will a cheetah hunt livestock. Most cases of livestock kills have been made when all wildlife has been removed from an area or the cheetah is too old to hunt wildlife. In order to keep cheetahs from catching livestock, Cheetah Country farmers introduce calving seasons, calving kraals and guard animals. Calving seasons allow farmers to monitor their young livestock and keep them protected in calving kraals. When the young cattle become large enough they are allowed to go to pasture with the herd. Livestock guarding animals, such as dogs and donkeys, fend off predators as well.

ARE WORKING CONDITIONS SAFE AND HEALTHYON CHEETAH COUNTRYFARMS?
Two different Unions represent Namibian farm workers. They work to ensure the fair treatment and sanitary living condition of the farm workers. Aminimum wage along with food supplements and pensions has been introduced into the system. Much effort is put into making sure farm workers are treated fairly.